A few years ago, Glenn took our nine-year-old son, CJ, to The America’s Cup Sailing Race, which was being held in the San Diego Bay, right down the street from our home in Coronado Island. CJ was dipping his toe in the water (so to speak) of the sport of sailing and Glenn wanted to show him how the real competitors were living their dreams. At the end of the race, Glenn encouraged CJ to ask each of the winners the same question. So, CJ approached the top three winners and asked, “What makes you the best at what you do?” The first sailor from France responded “Passion,” with his oh-so-appropriate accent. The second sailor, who was an Aussie, echoed with “Passion.” And the other winner from the good ‘ol U.S.A answered with a another perspective, “discipline.” Now, Glenn wondered, what will our nine-year-old boy do with this information as he builds his future? With two entrepreneurial parents, CJ has grown up with the belief that you can live and work in your passion, making a living while doing what you love to do. And now, three world-renowned competitors had confirmed it.

A more obvious question for the sailors would have been “What are you doing when you lose track of time?” but we knew how each of those sailors would answer that question. Of course, they would have answered “sailing” and that is exactly, how they are spending each and every single day…living in their passion, fueled by tremendous discipline.

01/02/2011 - Auckland (NZL) - 34th America's Cup - AC45 sea trial n°9

This question is one of the first questions that Glenn and I ask other entrepreneurs as they are launching their own businesses. We have found that if you can pinpoint where you lose track of time, you have pinpointed your passion and your focus for productivity in your business.

There are many entrepreneurs that cannot clearly answer this question. Now, does this mean they have no passion? No. What it means is that they haven’t explored it fully as of yet.

Are you trying to be all things to all people in your business or with your business? Have you considered the fact that when you clearly identify your passion, you also have developed a specific focus for your business? You begin to maximize your gifts and your audience more clearly hears you, and in turns, more clearly responds to you.

So, when do you lose track of time in your business? What are you doing specifically that allows you to be in your brilliance and to maximize output?

Answer these TOP 10 PASSION QUESTIONS and find out now.

  • What makes you happiest in your life? When are you the most excited to share something with others?
  • What do you do that makes you feel invincible?
  • What do people thank you for?
  • Who inspires you? Who do you consider a mentor? And why?
  • When was the last time you over-delivered on something? What was it and why did you work so hard?
  • What would you do if you knew you could not fail?
  • What topics do you find yourself continuously arguing or defending with others? What beliefs does your stance represent?
  • What do you love helping people with? How do you most commonly help others?
  • What’s your favorite section in the bookstore? What are you naturally curious about?
  • What would your friends say that your passion is?


Of our all your past or current work roles, what would you gladly do for free?


Identify three ways you can add to or let go of something in your business to move closer to your passion and be able to spend more time in that place. (In this exercise, consider that by identifying these, you are moving closer to a specialization and focus, and in turn, more clearly marketing to your audience.)

Passion is not an optional characteristic of an entrepreneur –

It is part of our  anatomy.



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